The Velvet Rope Economy, by Nelson D. Schwartz

“The rise of the Velvet Rope Economy marks an end to the great democratization of American life in the post-World War II era.”

What is the Velvet Rope? The Velvet Rope is a system that uses class segregation to help businesses profit. Think of the fast pass systems at theme parks that only certain family groups can afford. Or the better seats at a sporting event. Or education. Why are businesses profiting from class segregation? How did we get here?

There are tons of examples for everything this book states. You will be familiar with most of them if you have lived in the U.S. for most of your life. If you have not, this might be a big eye opener. Different treatment, benefits, and price discrimination due to socioeconomic status is proven in airline services, theme parks, sporting events, health care, and education to name a few that are used as examples in this book. “It favors the people who have the money…”

The first part of the book is about the super elite that are “inside” of the Velvet Rope (5%-54% on a Kindle), and the second half is about those “outside” of the Velvet Rope (54%-83% on a Kindle). Exclusivity, social brain hypothesis, soft benefits vs. hard benefits, situational inequality, Pareto optimality, and class segregation are used to support the ideology behind the Velvet Rope Economy.

“…people will be left out of the economic system as more and more information accumulates.”

It only focuses on the present and what that looks like right now. It does state that we are headed to a caste system but goes into no further details.
This is a well researched book that is accessible to the average reader.

Visit author Jason Schwartz website to learn more about his book.

Read Publisher’s Weekly review for The Velvet Rope Economy.

Read the New York Times article written by Jason Schwartz covering The Velvet Rope Economy.

Visit his page at Penguin Random House.

Follow Nelson Schwartz on Twitter.

Thank you NetGalley and the publisher for an advance copy. Opinions are my own.

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Trending, by Kira Vermond

Examples of trends in this book include Crocs, Pokemon Go, Hula Hoops, Hobble Skirts, baby names, anti-vaccination movement, quinoa, Starbucks Unicorn Frap, Beanie Boos, slime, Nazi propoganda, the Stock Market Crash of 1929, Mona Lisa, the Payola Scandal, anesthesia, and Fondue.

Topics covered: supply/demand, dopamine, individualism, exposure effect, STEPPS, investors, information cascades, stocks, Robert Zajonc, scarcity, advertisements, mania, sunk cost fallacy, progoganda

Independent reading level 8 years old- 11 years old.

Ch. 1 (p.6-15) “What Makes a Fad a Fad?- How seemingly random toys, games, and fashion turn into the NEXT BIG THING”, Ch. 2 (p.16-25) “Spread The Word- How fads and the ideas and feelings that drive them spread and catch fire”, Ch. 3 (p.26-35) “Made, Not Born- How some fads are carefully crafted to make us want to jump on board”, Ch. 4 (p.36-45) “Bad Fads- How fads can have serious and even dangerous effects”, Conclusion p. 46, Index p. 48, Selected Sources p.48

My Thoughts: Trends, fads, and popularity cannot always be proven using science or economics alone. This book takes into account other elements that can help provide popular trends. For example, it notes that sometimes trends start just by word of mouth.

However, trends do not always stem from one single cause; and instead of providing the different and various reasons that provoked the trend, it only focuses one one solid reason behind each trend. For example, this book contributes the popularity of fondue as a result of Swiss advertisements alone. Rather than involving other factors, fondue is stated to have been a trend solely because of Swiss ads. But, I can see that by keeping it simple allows it to be more comprehensible for kids. In order for kids to understand easily, these are surface level explanations.

Thank you to NetGalley and OwlKids Books for an advanced copy. Opinions are my own.

More of Kira Vermond’s books:

Visit Kira Vermond’s website to learn more.

Read Quill and Quire’s article about Kira Vermond’s book Why Don’t Cars Run On Apple Juice?

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